How to Create Your Bidding Account & Register for Our CWG Auctions
As the dates for the auctions rapidly approach, it is time to unlock the gateway to these vinous treasures by registering to bid.
To create your bidding account and register for this year’s 41st Cape Winemakers Guild (CWG) Auction and CWG Protégé Programme Auction, follow the three simple steps below:
Step 1: Sign Up for Our Auction Updates
Your bidding journey starts here on our website. Simply click the ‘Create Bidding Account‘ button, select the auction you are interested in and sign up to receive our auction news and updates by filling out the short form with your first name, surname and email address.
After you sign up, you will be directed to the Strauss & Co site to finalise the creation of your Bidder’s Account.
Step 2: Create Your Strauss & Co Bidder’s Account
After you sign up for our auction updates, you will be redirected to the Strauss & Co website.
Here you will find the relevant information needed to create your Bidder’s Account with Strauss & Co and get ready to start bidding once the auctions go live.
Step 3: Register for Our Auctions
You will only be able to register for the CWG Protégé Programme Auction and CWG Auction once they are live on the Strauss & Co website.
A ‘Register to Bid’ button will appear once the auction is live on the following dates:
- 2025 CWG Auction – August 2025 (date to be confirmed)
- 2025 CWG Protégé Programme Auction – September 2025 (date to be confirmed)
Once you have registered, you can use your email address and password to sign in by simply clicking ‘Sign In’ in the top right-hand corner of the Strauss & Co homepage.
Once registration is complete, you will be ready for the exhilaration of bidding online for some truly exceptional wines.
Get ready to bid on South Africa’s greatest wines. Create Your Bidder’s Account Today.
